We turn stalled brands into scalable retail engines.

End-to-end advisory for businesses selling through their own channels, Amazon, eBay, OnBuy and beyond. Sales optimisation, digital marketing, fulfilment — hands-on, every day.

0%
Sales uplift in 90 days
0+
New channels per client
0+
Carrier partnerships
24/7
Hands-on support
Hadam Group Ltd is a private limited company incorporated in England & Wales, trading as Hadam Strategy. We operate in the advisory and management side of e-commerce — providing structured, ongoing consultancy to online retail businesses selling through own-brand websites, major third-party marketplaces, and broadcast retail channels. Every client is onboarded through a formal process and receives dedicated, hands-on support including daily communication and regular face-to-face meetings.
Services

Three pillars of
e-commerce growth

We embed into your operation, working alongside your team to execute across every channel you sell through.

Sales & Marketplace Advisory

We optimise every surface your products appear on — your own site, Amazon, eBay, OnBuy, Holland & Barrett, TV shopping — building a pricing and listing strategy that converts.

channel strategy listing optimisation pricing marketplace compliance conversion rate

Digital Marketing & Social

From TikTok campaigns and content calendars to paid ads and audience development — we manage your brand's entire digital presence for measurable acquisition.

social content paid ads brand positioning audience growth analytics

Fulfilment & Logistics

We negotiate bulk shipping rates with Royal Mail, DPD, Evri, FedEx and more, leveraging the combined volume of our entire client portfolio to save every business money.

carrier negotiation last-mile returns handling cross-border cost benchmarking
Case Study

From stalled seller to
scalable retail brand

How a health electrolytes brand broke through four months of flat sales and opened three new revenue channels.

// health & wellness — amazon uk

Three years in, sales had completely flatlined

A health electrolytes brand on Amazon UK hit a growth ceiling after three years of steady performance. Four consecutive months of stagnant sales pointed to core market saturation — in-platform search ads alone were no longer enough.

We shifted the strategy from relying on Amazon's internal advertising to generating demand externally via targeted TikTok content. Engaging video campaigns cross-sold the product range while funnelling all traffic back to the Amazon listings, boosting listing authority, traffic velocity and discoverability.

The surge in external conversions triggered an exclusive invite into the Amazon Vendor programme — a status upgrade that gave the brand wholesale purchase capability and elevated consumer trust. From there, we expanded into Holland & Barrett and TV shopping networks.

// phase 01
+11% sales volume
External traffic strategy restored growth and earned Amazon Vendor status
// phase 02
Holland & Barrett launch
Leveraged marketplace performance to enter a major health retail platform
// phase 03
TV shopping networks
Captured non-Amazon shoppers through direct-response television
// outcome
Scalable retail brand
Single-channel product → multi-platform consumer brand
Process

A structured engagement,
not a one-off call

Growth doesn't come from ad-hoc advice. Every client follows the same rigorous process.

01

Identify & Recruit

We find businesses selling online but leaving growth on the table. If you're here, that's probably you.

02

Onboard & Audit

A full operational review — channels, pricing, marketing, logistics — to identify where revenue is being lost.

03

Execute & Optimise

We implement alongside your team with daily communication and regular face-to-face meetings.

04

Scale & Diversify

Once the core channel performs, we open new ones — additional marketplaces, retail partners, broadcast.

AmazoneBayOnBuyHolland & BarrettRoyal MailDPDEvriFedExTikTokInstagramAmazoneBayOnBuyHolland & BarrettRoyal MailDPDEvriFedExTikTokInstagram

Ready to break through
your growth ceiling?

Tell us what you sell and where you sell it. We'll tell you what's missing — and build a plan to fix it.

Get In Touch